I initially wanted this logo to have a friendly free-running typeface, almost the sort of handwriting that you would associate with school and the early stages of cursive handwriting. I have since altered my original logo which in hindsight, may have been too complex for the intended audience.
The revised logo I think, has a good mixture of fun, simplicity and boldness. The font appealed to me because it looks like it has been sketched and to add a little more fun, I have just tilted the letters slightly. Another element that I have included is the colour scheme that are commonly associated with children's building blocks. I feel that this gives the logo more meaningful depth because the brand is promoting health and wellbeing and the building blocks give extra weight to that rationale.
